Customers of OSCAR RO franchise gas stations will enjoy discounts on fuel or selected products through the OSCAR RO discount card
RO Concept OSCAR, the franchise-based retail gas station network developed by OSCAR Downstream – Romania’s largest independent fuel supplier – is launching the OSCAR RO discount card, a new benefit for customers of over 90 retail gas stations nationwide.
Through this initiative, customers will enjoy immediate discounts on the purchase of OSCAR, ACTIS, and FORTIS fuels, including diesel and gasoline, as well as selected products from the RO gas station stores, or even on LPG and AdBlue purchases. The discount is applied instantly for payments made in cash or by bank card.
Nicolae Bănică, CEO of OSCAR Downstream, stated: “We recently celebrated 7 years since the launch of the RO Concept OSCAR network, which provides high-quality services and products through gas stations located beyond major urban areas, in medium and small towns across Romania. This strategy has expanded the RO network nationwide, fueled by a steady growth rate. We now have over 90 franchise-operated gas stations that have shaped genuine local communities. The OSCAR RO discount card aims to strengthen and personalize the relationship between our franchisees and the communities they serve.”
Each OSCAR RO card is customized with the official name of the station for which it was issued, following the format “RO County, Locality.” This allows customers to easily identify the station where they can benefit from fuel discounts and promotional offers on store products. Unlike other loyalty cards on the market, the unique feature of this card is its flexibility, as each partner can independently manage it and decide what benefits to offer their customers.
Lucian Haranguș, Sales and Retail Director at OSCAR Downstream, adds: “At OSCAR Downstream, long-term partnerships and the customization of services for our clients and partners are at the core of our business strategy. The OSCAR RO discount card addresses a need identified among our RO franchise partners and enhances the range of benefits we provide to help them grow sustainably and become the preferred commercial partner for end consumers.”
OSCAR Downstream offers franchisees a turnkey, high-performance business that leverages over 23 years of experience and reputation in the B2B fuel distribution market. By joining the RO Franchise, partners gain access to a nationally recognized brand and premium-quality fuel, immediately setting them apart in the industry.
Under the RO partnership, franchisees receive all the necessary benefits to operate successfully, with the initial investment fully covered by the franchisor, eliminating the need for additional financing. The gas stations are fully modernized, from exterior upgrades such as canopies, pumps, and new totems to updated IT systems aligned with OSCAR’s standards.
Independent gas station owners or entrepreneurs with ongoing construction projects can take advantage of comprehensive know-how and support for implementing, operating, and expanding RO gas stations. This is facilitated through a well-structured model for promoting the RO franchise and supporting sales efforts and customer acquisition.
Every partner joining the franchise network benefits from the brand-specific products of the network, with supplier negotiations and all operational aspects managed centrally by OSCAR. This ensures a high standard of quality at competitive prices.
For more details about the RO gas station network, visit www.oscars.ro.
