Our aim is to perfect the world of tomorrow.
Our passion is what drives us.
Thanks to our community of visionaries, we walk the talk, always ahead of our time, constantly brainstorming ideas for a better future, through sustained efforts in oil & gas, technology and real-estate.
ALFA GROUP – A Business Built on Trust And Vision
ALFA GROUP was founded by the entrepreneur Alin Niculae with a clear goal: to develop a conglomerate of businesses that deliver real value and drive long-term growth. Over the years, the group has expanded naturally, bringing together under the same ownership companies that share the same principles – loyalty, authenticity, and efficiency.
Our success is rooted in a simple approach: we invest in businesses that matter. We focus on long-term development, not quick wins, and we believe that solid growth comes from making smart, well-calculated decisions. Staying ahead means understanding market dynamics, taking strategic risks, and always being prepared for what’s next.
With a strong reputation built over the years, ALFA GROUP continues to grow in industries that shape everyday life – oil, real estate, insurance. We don’t just build businesses – we build relationships, create opportunities, and contribute to a future where performance and responsibility go hand in hand.
ONIX ASIGURARI – Established as ”ASIGURAREA ROMAS – CECCAR“, the company started as a professional insurance company for the members of the Body of Expert and Licensed Accountants of Romania. In the next period, it developed most of the life and general insurance products as well as the activity related to the administration of facultative pension funds.
OSCAR Downstream – Is established as an entrepreneurial Romanian company. In the following years, OSCAR made the first steps towards the B2B fuel distribution, setting a strong base for high quality services and products.
OSCAR Downstream – Introduced as a premiere on the Romanian market the in-house fuelling stations, under the DIESELpoint brand, a B2B concept and service, covering the southern region of the country. This became the main growth driver of the Company’s national exposure.
ONIX ASIGURARI – The majority shares package was acquired by the Hungarian financial group, OTP Bank, and the name of the company became "OTP GARANCIA ASIGURARI“.
AKCENT DEVELOPMENT – Developed Oscar One, an A-class office building, located in the ultra central area of Bucharest, with 2,875 sqm. The building was designed in a modern architectural style and incorporates the newest technologies and construction materials.
AKCENT DEVELOPMENT – Developed the Maria Rosetti Tower – A class-A office building located in an ultra central, bohemian area of Bucharest, between Armenian Quarter and Romana Square, near The Garden of the Icon Park.
ONIX ASIGURARI – The French group GROUPAMA purchased the entire share package and also changed the company's name to "ONIX ASIGURARI."
OSCAR Downstream – Launched a new service concept under the DIESELpoint Access brand. The first step to a national network of automated transit filling stations dedicated to B2B market and especially to auto fleet operators, located on the main commercial routes and easily accessible with the OSCAR fleet card.
OSCAR Downstream – Is a new entrance on the Deloitte CE Top 500.
ONIX ASIGURARI – The share package was acquired by the current shareholder structure.
AKCENT DEVELOPMENT – Completed the work on 19th Residence (1 building, 187 apartments);
OSCAR Downstream – Ranked for the third time in 3 consecutive years on the Deloitte CE Top 500;
OSCAR Downstream – Ranked 5th, being the largest independent oil & gas player in fuel distribution, in Romania, without it’s own refinery;
OSCAR Downstream – Opened the first Greenfield fuel warehouse at Sercaia (Brasov County).
OSCAR Downstream – Opened the second Greenfield fuel warehouse at Zadareni (Arad County);
AKCENT DEVELOPMENT – Completed the work on 20th Residence (1 building, 348 apartments).
OSCAR Downstream – Developed a new premium B2B service for companies that need a complex fuelling solution. An extension of the DIESELpoint in-house filling stations service, DIESELpoint Plus is a combination between the 20.000 L in-house fuelling station and the fleet card system, accessible with the OSCAR fleet card;
OSCAR Downstream – Received the first True Leaders award for ”The best Romanian Oil&Gas company” by ICAP, for simultaneously fulfilling 4 criterias: profitability, an increased number of employees in 2015 vs 2014, leader in their industry, ICAP credit score: A2;
OSCAR Downstream – Opened 2 new Greenfield warehouses at Ocna Mures (Alba County) and Roman (Neamt County).
OSCAR Downstream – Won 3 awards: the international World Finance Awards for ”The Best Downstream Company in Eastern Europe”; the Business Champions award ”Business Champions for Romania” for companies with turnover larger than 15 mil. Euro; the True Leaders award by ICAP Romania, for the second time in 2 consecutive years;
OSCAR Downstream – Made a natural step to fuel retail and traditional gas stations and opened the first RO gas station, an OSCAR B2C franchise concept. The RO franchise brand was developed to complete the DIESELpoint Access network with additional services and products. The RO network is currently at 56 gas stations in Romania;
OSCAR Downstream – Launched 4 new fuel types in the OSCAR portfolio, named ACTIS and FORTIS, superior fuel developed for B2C;
AKCENT DEVELOPMENT – Completed the work on 21 Residence phase 1 (phases 1&2 – 5 buildings, 1493 apartments).
OSCAR Downstream – Makes a complete image rebranding for corporate products and services, with a new commercial brand ”OSCAR”, a new logo, a new face, while staying true to the same OSCAR values: quality, care, professionalism, respect and smart driving (adoption of new technologies) – ”The same values, a new journey”;
AKCENT DEVELOPMENT – Completed the work on 21 Residence phase 2 (phases 1&2 – 5 buildings, 1493 apartments).
AKCENT DEVELOPMENT – Completed the work on Eminescu Offices. A unique & inspiring boutique office building in the Eminescu area.The mixed A class office building with 7000 sqm offers a high level of interior comfort, blending the latest construction approach and materials with a great care towards the environment and intelligent utilities consumption;
OSCAR – Received its third True Leaders award for by ICAP;
OSCAR – Expands the fleet cards portfolio releasing 3 new card types: credit fleet card (Energy), debit fleet card (Easy) and voucher fleet card (Joy).
AKCENT DEVELOPMENT – Completed the work on Mendeleev Office 5. The boutique office building includes circulating terraces, integrated intelligent technologies, low energy consumption, and the terraces on the 3rd and 8th floors offer a panoramic view over the center of Bucharest;
AKCENT DEVELOPMENT – Completed the work on Cloud9 Residence (4 buildings, 820 apartments).
OSCAR – Celebrates 20 years on the Romanian market, as the largest independent Romanian fuel distribution company and one of TOP 5 players on the oil & gas Romanian market;
OSCAR – Reached 87 stations in the OSCAR network with its own two brands, RO concept OSCAR and DIESELpoint Access;
OSCAR – Reached 2500 in-house fuelling stations active at B2B clients at national level;
OSCAR – Reached a fuel storage capacity of 65.500 cbm with a network of 7 modern warehouses at national level;
ALFA Foundation for Health and Education – was founded at the end of the year and aims to improve people’s access to quality medical and educational services.
OSCAR - Received its fourthTrue Leaders award for by ICAP;
OSCAR - entered top 50 most important companies in the Romanian economy, according to Capital Romania;
OSCAR - 337th place in the Top 500 largest companies in Central and Eastern Europe, edited by Coface;
OSCAR - celebrated 5 years since the first RO concept OSCAR franchise station;
OSCAR - reached 100+ stations in the OSCAR gas stations network.
OSCAR - the most attractive Oil&Gas employer in Romania, according to Randstad Employer Brand 2023;
OSCAR - implemented a new fleet card management system, which offers: easy& online, real time access to information; a new type of contactless card with increased security; access to ACTIS gasoline, in all RO stations; decrease in fuelling time for all stations in the OSCAR network
OSCAR - extended the DIESELpoint Plus premium package to the 9000L stations;
OSCAR - increased our own fuel transport fleet to over 80 tankers;
OSCAR - introduced a product upgrade for the 9,000L and 20,000L in-house filling stations;
OSCAR - started the process of rebranding the DIESELpoint Access stations, to a new image – OSCAR Drive.
OSCAR - has reached 120 stations in the national network, with over 90 RO gas stations, and introduced two new features: a new fuel card for individuals in the RO network, named OSCAR RO; mobile payment at the pump in the OSCAR Drive network for B2B customers;
OSCAR - launched www.romaniatotinainte.ro, a sustainability platform that fuels good in education, health, environment, and business, contributing to Romania's sustainable development;
OSCAR - the OSCAR logistics chain benefited from new investments, reaching over 70,000 cbm of storage capacity in its 7 depots and over 100 tank trucks in its fleet;
OSCAR - was certified as a Best Managed Company in Romania - an international Deloitte program, and won numerous awards for CSR projects, employer branding, and business achievement recognitions.
ALFA Foundation is committed to improving the healthcare system by ensuring that those in need have access to specialized medical treatment. At the same time, we support education by helping young people gain access to quality learning opportunities and by contributing to overall performance of the educational system.
ALFA GROUP – A Network of Excellence
ALFA GROUP unites a diverse portfolio of companies across multiple industries, overseeing their growth and ensuring strategic alignment. The Group is led by Chief Executive Officer, Mihai Măcelaru, who drives the Group’s vision forward.
Each company within ALFA GROUP operates independently under exceptional leadership, achieving remarkable results over the years while upholding the same core values.
Our commitment to building a better future is reflected in the people behind our businesses – driven professionals who share a common purpose.
We take pride in the empathy, curiosity and drive to progress that define every member of ALFA GROUP.
MIHAI MACELARU
Chief Executive Officer
Former business lawyer with more than 18 years of experience in mergers & acquisitions (advising mainly private equity houses, but also some reputable strategic investors in relation to some of the largest transactions that took place on the Romanian market in the last years) and corporate, real estate and contracts law. Throughout his career, he has worked for several of the largest law firms acting on the Romanian market. Before joining Alfa Group in May 2021, Mihai has acted for 5 years as an M&A and real estate counsel with the Romanian office of Clifford Chance.
Graduated from University of Bucharest's Faculty of Law and holds an LLM in International Affairs from the Faculty of Business and Economics – Academy of Economic Studies
Project Management for construction projects, offering integrated solutions for strategic, operational and investment management for projects in the construction field.
Leading freight carrier by road, sea, air and rail, offering solutions as a full service company in the logistics field.