The RO Concept OSCAR franchise reaches 90 petrol stations on the occasion of its 7th anniversary
RO Concept OSCAR, the franchised gas station network developed by OSCAR Downstream - the largest independent fuel supplier in Romania, celebrates 7 years of activity and 90 gas stations nationwide.
The first RO stations were opened in November 2017, near Craiova (Dolj County) and Slobozia (Ialomița County), in line with OSCAR Downstream's strategy to develop a new gas station concept that would bring the OSCAR quality standard to medium and small towns, providing all customers with access to quality products and services.
The competitive advantages of the RO franchise have determined a very fast pace of development for a service station franchise starting from scratch. Today, the RO network is a business model with proven performance in one of the most competitive and dynamic segments of the fuel retailing industry in Romania.
With 90 stations across the country, RO is a symbol of solid partnership and commitment to excellence, built step by step with entrepreneurs who share our core values: Care, Respect, Professionalism and Quality.
We would like to thank the entire team, who have developed this project with passion and dedication, turning every challenge into an opportunity for growth. And to our partners for their valuable contribution every day, helping us to remain a benchmark of quality and professionalism.
Together we build more than business - we build relationships based on trust and shared values.
"Through the RO franchise, we have transferred to B2C our experience of over 23 years of excellence and performance in the B2B segment, a market very sensitive to quality and professionalism. RO Concept OSCAR quickly became a success story, both for OSCAR Downstream, which began to consolidate a solid business in the retail market, and for our franchise partners, to whom we offer a long-term partnership and a high-performance business with scalability. We have partners in our portfolio who, after developing their first RO station and understanding the business very well, have expanded with one or more units", says Nicolae Bănică, CEO of OSCAR Downstream. "We continue to attract new partners to the RO network, while helping existing ones to develop, because we have great confidence in the growth potential of this business model".
Lucian Haranguș, Sales and Retail Director of OSCAR Downstream, adds: "In recent years, we have significantly accelerated our growth rate, with an average of 15 new stations per year. Based on the franchise partnership, our company fully supports the initial investment in the external modernisation of the station and the partner pays it during the contract, without additional credit costs. This removes financial pressure and helps the partner to focus on business development. The experience of the first 7 years of operation has shown us that, under normal operating conditions, joining the RO network generates an average increase in sales of over 30%, so that RO partners can repay the investment from the additional profit generated during the contract".
RO gas stations are modern stations, strategically placed nationwide, offering customers personalized and diversified services, respecting OSCAR quality standards. The RO franchise is a long-term partnership, with quality products and the possibility for partners to offer a substantial range of additional services, which make a difference in a highly segmented market with significant growth potential in terms of quality.
Each RO partner thus benefits from the products and facilities available to OSCAR Downstream's B2B customers, starting with access to the largest integrated logistics platform in Romania, which ensures absolute control over the quality of the product from the entry into the OSCAR ecosystem to the pump. Fuel delivery to RO gas stations is ensured within a maximum of 24 hours, anywhere in Romania and in any quantity.
Each customer of RO gas stations has access to a diverse range of premium fuels, and companies can use OSCAR fleet cards, cards that ensure efficient management of fuel consumption and offer facilities such as payment at the pump, ease of refueling and transparency of transactions. In addition to refueling with gasoline and diesel, drivers can have access to LPG stations, charging stations for electric cars, as well as specific services: vignette, car wash services, 24/7 shop, café and Wi-Fi access.
More details about the RO gas station network are available on the website www.oscars.ro.
